An investigation into the psychology of luxury consumption – especially why more young Chinese are keen on luxury fashion goods nowadays?

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An investigation into the psychology of luxury consumption – especially why more young Chinese are keen on luxury fashion goods nowadays?

This dissertation aims at investigating the phenomenon that more young Chinese are keen on luxury fashion goods nowadays. The majority of the existing research studies on Chinese luxury consumption motivation are mainly focused on an older target group such as the “new rich” and middle class but neg...

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Bibliographic Details
Main Author:	Lin, Xia
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26673/

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