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To explore the importance of brand to Chinese product under the international environment

Brand is the sum of all tangible and intangible attributes of a product and branding is the core part of marketing which segment the market and determine the target customers of the company. Branding today is more about corporate branding which link the internal stakeholders and external stakeholder...

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Bibliographic Details
Main Author:	HOU, Shuhao
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26666/

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