A Content Analysis of CSR Reporting in the Fast Food Industry:
The Case of McDonald’s and Yum! Brands

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A Content Analysis of CSR Reporting in the Fast Food Industry: The Case of McDonald’s and Yum! Brands

Purpose - The objective of the research is to critically examine how companies in the fast food industry make use of CSR report communication channels. It raises the question of whether companies in the fast food industry are addressing NGO stakeholder issues in their CSR report as wel...

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Bibliographic Details
Main Author:	Kuschmierz, Luise
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26648/

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