Cross-age comparison of meanings and motives toward luxury consumption among Thai baby boomer and generation Y consumers

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Cross-age comparison of meanings and motives toward luxury consumption among Thai baby boomer and generation Y consumers

The growth of luxury markets have been expanded worldwide since the past until today. It cannot be denied that Asian markets have been valuable markets for several global luxury brands as a significant rise in emerging markets of these Asian countries. Thailand has been one of them. With consequence...

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Bibliographic Details
Main Author:	Viriyopas, Khanitha
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26641/

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