The Effects of Internal Marketing on Customer Satisfaction in Chinese Restaurant Industry
A Case Study of Haidilao Hot Pot Restaurant

QR Code

The Effects of Internal Marketing on Customer Satisfaction in Chinese Restaurant Industry A Case Study of Haidilao Hot Pot Restaurant

In service industry, many enterprises believe that external marketing is the most effective way to attract customers. However, they ignore that employees are the service providers whose attitudes and behaviors largely determine customers’ perception towards this corporation. Therefore, enterprises,...

Full description

Bibliographic Details
Main Author:	Lu, Qing
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26608/

Similar Items

Explore and Evaluate the Internal Marketing Strategy of Haidilao
by: Zhou, Yuanyuan
Published: (2017)

Relationship between Restaurant Experiences and Customer Satisfaction – Malaysia Based Chain Restaurants
by: Xie, Tian
Published: (2013)

Measuring the Relationship between Perceived Quality and Satisfaction in Restaurants: A Case Study in a Chinese Buffet Restaurant
by: YUN, DI
Published: (2009)

Customer satisfaction towards fast food restaurant: a focus on RASAMAS Restaurant / Anin Zabidah Idris
by: Idris, Anin Zabidah
Published: (2010)

Influence of restaurant attributes towards perceived value and customer overall satisfaction at casual dining restaurants in Klang Valley
by: Ahmad, Faridah, et al.
Published: (2017)

Customer restaurant choice: an empirical analysis of restaurant types and eating-out occasions
by: Chua, Bee Lia, et al.
Published: (2020)

The effect of customer perceived value on customer satisfaction: a case study of Malay upscale restaurants
by: Mohd Nazri Abdul Raji,, et al.
Published: (2016)

Antecedents of behavioural intention and prioritization of restaurant attributes affecting customer satisfaction at casual dining restaurants in the Klang Valley, Malaysia
by: Ebrahimian, Mahshid
Published: (2019)

Steamboat buffet restaurant quality attributes and customer satisfaction / Zuratulraha Jaafar
by: Jaafar, Zuratulraha
Published: (2013)

Are customers happy? a study of satisfaction in Sarawak’s fast-food restaurants
by: Thien, Nancy Swee Yen, et al.
Published: (2024)

Service quality and customer satisfaction in relationship in casual western dining restaurants in Malaysia
by: Saad, Mazni, et al.
Published: (2019)

The influence of product quality and restaurant environment towards customer return in specialty restaurant / Farah Amalina Ibrahim
by: Ibrahim, Farah Amalina
Published: (2013)

Factor influencing customer to choose mamak stall or restaurant as preferable restaurant / Hani Muhammad Hilmi Hanizam
by: Hanizam, Hani Muhammad Hilmi
Published: (2019)

Effects Of Sensory Marketing On Customer’s Future Behavioral Intentions In Casual Dining Restaurant
by: Sulaiman, Suria
Published: (2020)

The feasibility of Chinese restaurant chains’ internationalization: a study on United Kingdom market
by: ZHU, TONG
Published: (2014)

Customer self-ordering system in fast food restaurant
by: Chik, Soon Wai
Published: (2011)

Restaurant Customer Ordering System / Racheal Ebin Gon
by: Racheal, Ebin Gon
Published: (2003)

Relationship of servicescape and customer satisfaction in upscale restaurant of five star hotel / Roney Roger Sining
by: Roney Roger Sining
Published: (2010)

The impact of servicescape dimensions towards customer satisfaction at theme restaurants in Melaka / Nurul Amirah Khalid
by: Khalid, Nurul Amirah
Published: (2018)

Factors Influencing Customer Satisfaction: A Study on Quick Service Restaurant in Sabak Bernam, Selangor
by: Nurul Ashykin, Abd Aziz, et al.
Published: (2023)

Improving customer satisfaction through supply chain management best practices in fast food restaurant
by: Norhayati, Kasim Sulamat, et al.
Published: (2022)

Restaurant Reservation System
by: Ong, Jun Kit
Published: (2021)

E-reservation restaurant
by: Lim, Kai Yi
Published: (2024)

Restaurant ordering system
by: Wong, Siew Jiuan
Published: (2019)

Customers satisfaction towards the fast food restaurants' service quality: a case study in McDonald's, Kuching, Sarawak
by: Lim,, Sze Sze
Published: (2006)

Factors influencing customer loyalty towards fast food restaurants
by: Nezakati, Hossein *, et al.
Published: (2011)

Factors Influencing Intention To Visit Restaurant Toward Restaurant Review In Consumer Blogs
by: Chan, Chee Wah
Published: (2009)

Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants
by: Lu, A., et al.
Published: (2015)

Dimensions influencing service quality of Arabic restaurant towards customer satisfaction in Selangor / Muhammad Arif Jaafar
by: Jaafar, Muhammad Arif
Published: (2019)

Effects of perceived authenticity on value, customer satisfaction and behavioural intention towards Nyonya restaurants in Melaka, Malaysia
by: Ng, Chien Ying
Published: (2017)

Restaurant ordering system for Nando’s Restaurant: A proposed conceptual solution (MyRos)
by: Ahmad Dahlan, Abdul Rahman, et al.
Published: (2016)

Customers’ awareness and intention to purchase towards green marketing programs in restaurants / Tajul Fitri Mohd Diah
by: Mohd Diah, Tajul Fitri
Published: (2010)

How sensory marketing elements attract customer to return to theme restaurant / Nuratirah Kamaludin ... [et al.]
by: Kamaludin, Nuratirah, et al.
Published: (2020)

Developing a Marketing Strategy for Chinese restaurants on Hungry Panda in Nottingham during COVID-19 crisis
by: Wang, Baoyuan
Published: (2022)

Customer loyalty: A study on newly opened cafés and restaurants in Penang
by: Lim, Ee Chee, et al.
Published: (2014)

Determinants of and sustainable practices to reduce food waste in UK restaurants from the case study of a UK buffet restaurant.
by: Vu, Thi Phuong Anh
Published: (2018)

Restaurant online reservation system
by: Amenuddin, Alias
Published: (2014)

Executive restaurant order system
by: Norshahril, Abu Talib
Published: (2005)

The product-related failures in restaurants
by: Chan, Wei Leong, et al.
Published: (2014)

Factors influencing dining experience on customer satisfaction and revisit intention among undergraduates towards fast food restaurants
by: Chow, Keng Yong, et al.
Published: (2013)