Current Behaviours and Future Prospects of Online Film Consumption in China: A Social Marketing Perspective

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Current Behaviours and Future Prospects of Online Film Consumption in China: A Social Marketing Perspective

Free film downloading services have gained large popularity among Chinese consumers, although there is potential film copyright losses as many of the downloading resources offer pirated films. Based on previous studies of consumer behaviour theory, social marketing and film piracy, this research was...

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Bibliographic Details
Main Author:	Zhuang, Yunhong
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26604/

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