An Analysis of the Feasible Entry Mode for Tottenham Hotspur’s Entry into China

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An Analysis of the Feasible Entry Mode for Tottenham Hotspur’s Entry into China

An increasing number of European football clubs has developed global strategies with an emphasis on the Chinese market, which seems to be a shortcut to their global success. In order to achieve an effective expansion, the selection of appropriate entry modes should be conducted cautiously. This pape...

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Bibliographic Details
Main Author:	Zhang, Lei
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Subjects:	Entry mode Football business Chinese Market Tottenham Hotspur
Online Access:	https://eprints.nottingham.ac.uk/26603/

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