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Consumers’ Attitudes and Perceptions of Brand Placement: a Discourse Analysis between Marketing and Non-Marketing Students at the Nottingham University

Brand placement, product placement, or integrated marketing, have been used interchangeably (Fong Yee Chan, 2012) to define what is considered today as an essential advertising form, namely the integration of brands in different media such as movies, video games, music clips or novels (Balasubramani...

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Bibliographic Details
Main Author:	Charpin, Raphaëlle
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26601/

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