Social Networking as a Marketing Tool: Study of Consumers’ Attitudes toward Brands Using Facebook to promote their Marketing Activities in Thailand

Social Networking as a Marketing Tool: Study of Consumers’ Attitudes toward Brands Using Facebook to promote their Marketing Activities in Thailand

Social media has become an essential part of modern life as it intensely transforms the way people interact and transact with each other. With the increasing popularity on social media usage, Facebook has become one of the most popular and widely used in Thailand, making it an ideal place for marke...

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Bibliographic Details
Main Author: Arpanantakul, Manita
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2013
Online Access:https://eprints.nottingham.ac.uk/26583/

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