Marketing Strategies for Chinese Companies in Mainland China Cosmetic Industry

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Marketing Strategies for Chinese Companies in Mainland China Cosmetic Industry

The Chinese cosmetic industry is presenting an increasing trend recently. However, the local Chinese cosmetic brands are facing tough competition with the foreign brands. Majority of the market share has been dominated by the foreign brands. Faced with this situation, it is extremely necessary for C...

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Bibliographic Details
Main Author:	Zhao, Ruijia
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26572/

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