Constructing nonprofit-business collaboration: Bridging the divide

This research explores how individual nonprofit practitioners construct their complex identities and nuanced roles, as enablers of nonprofit-business collaboration, drawing on the discourse theory of “figured worlds” (Holland et al., 1998). A key aim of the research is to demonstrate the usefulness...

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Main Author: Wing, Kathryn
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2013
Subjects:
Online Access:https://eprints.nottingham.ac.uk/26563/
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author Wing, Kathryn
author_facet Wing, Kathryn
author_sort Wing, Kathryn
building Nottingham Research Data Repository
collection Online Access
description This research explores how individual nonprofit practitioners construct their complex identities and nuanced roles, as enablers of nonprofit-business collaboration, drawing on the discourse theory of “figured worlds” (Holland et al., 1998). A key aim of the research is to demonstrate the usefulness of discourse theory and analysis to our understanding of the processes involved in the social construction of nonprofit-business collaboration. The findings contribute an improved understanding of the role played by language in shaping how nonprofit practitioners construct and make sense of collaborative initiatives with businesses. There is a specific focus on how nonprofit intermediaries construct and enact their identities and roles, so as to bridge the divide between the business and nonprofit sectors. Practical implications include the need for a sophisticated understanding of the diverse priorities and motivations of organizations in both sectors and the importance of relationship building and hands-on approaches, which are targeted and tailored effectively. The research also highlights the challenge of resource shortages and the need for funding aimed at pump-priming nonprofit-business collaboration to be of sufficient duration to allow sustainability plans to be implemented effectively.
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spelling nottingham-265632017-10-19T13:28:29Z https://eprints.nottingham.ac.uk/26563/ Constructing nonprofit-business collaboration: Bridging the divide Wing, Kathryn This research explores how individual nonprofit practitioners construct their complex identities and nuanced roles, as enablers of nonprofit-business collaboration, drawing on the discourse theory of “figured worlds” (Holland et al., 1998). A key aim of the research is to demonstrate the usefulness of discourse theory and analysis to our understanding of the processes involved in the social construction of nonprofit-business collaboration. The findings contribute an improved understanding of the role played by language in shaping how nonprofit practitioners construct and make sense of collaborative initiatives with businesses. There is a specific focus on how nonprofit intermediaries construct and enact their identities and roles, so as to bridge the divide between the business and nonprofit sectors. Practical implications include the need for a sophisticated understanding of the diverse priorities and motivations of organizations in both sectors and the importance of relationship building and hands-on approaches, which are targeted and tailored effectively. The research also highlights the challenge of resource shortages and the need for funding aimed at pump-priming nonprofit-business collaboration to be of sufficient duration to allow sustainability plans to be implemented effectively. 2013-09-18 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/26563/1/Dissertation_Kathryn_Wing.pdf Wing, Kathryn (2013) Constructing nonprofit-business collaboration: Bridging the divide. [Dissertation (University of Nottingham only)] (Unpublished) nonprofit NGO collaboration discourse analysis figured worlds identity
spellingShingle nonprofit
NGO
collaboration
discourse analysis
figured worlds
identity
Wing, Kathryn
Constructing nonprofit-business collaboration: Bridging the divide
title Constructing nonprofit-business collaboration: Bridging the divide
title_full Constructing nonprofit-business collaboration: Bridging the divide
title_fullStr Constructing nonprofit-business collaboration: Bridging the divide
title_full_unstemmed Constructing nonprofit-business collaboration: Bridging the divide
title_short Constructing nonprofit-business collaboration: Bridging the divide
title_sort constructing nonprofit-business collaboration: bridging the divide
topic nonprofit
NGO
collaboration
discourse analysis
figured worlds
identity
url https://eprints.nottingham.ac.uk/26563/