"Fantasies, feelings and fun" or something more? An interpretative study of the role of extraordinary consumer experience on consumers' attitudes and behaviours.

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"Fantasies, feelings and fun" or something more? An interpretative study of the role of extraordinary consumer experience on consumers' attitudes and behaviours.

This dissertation explores the concept of consumer experience as a marketing tool. It looks at the literature on the subject, from the first hints at the importance of experiences to the emergence of the consumer experience as advocated by academics. The consumer experience and the extraordinary exp...

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Bibliographic Details
Main Author:	Mazgaj, Laura
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26519/

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