The Customer Buying Process Research Project

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The Customer Buying Process Research Project

It is estimated that many customers are not willing to pay for advices after RDR. Financial services firms are driven to either provide simplified and straightforward advices to save the cost for both consumers and the companies, or change to non-advised basis sales. This project researches the curr...

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Bibliographic Details
Main Author:	RAO, DI
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26514/

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