The Customer Buying Process Research Project
It is estimated that many customers are not willing to pay for advices after RDR. Financial services firms are driven to either provide simplified and straightforward advices to save the cost for both consumers and the companies, or change to non-advised basis sales. This project researches the curr...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2013
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| Online Access: | https://eprints.nottingham.ac.uk/26514/ |
| _version_ | 1848793186871279616 |
|---|---|
| author | RAO, DI |
| author_facet | RAO, DI |
| author_sort | RAO, DI |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | It is estimated that many customers are not willing to pay for advices after RDR. Financial services firms are driven to either provide simplified and straightforward advices to save the cost for both consumers and the companies, or change to non-advised basis sales. This project researches the current buying process of Mutuals’ customers, in order to find out when and where customers need advices, and how the Mutuals help them along the purchase journey. |
| first_indexed | 2025-11-14T18:56:18Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-26514 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:56:18Z |
| publishDate | 2013 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-265142021-12-17T13:58:09Z https://eprints.nottingham.ac.uk/26514/ The Customer Buying Process Research Project RAO, DI It is estimated that many customers are not willing to pay for advices after RDR. Financial services firms are driven to either provide simplified and straightforward advices to save the cost for both consumers and the companies, or change to non-advised basis sales. This project researches the current buying process of Mutuals’ customers, in order to find out when and where customers need advices, and how the Mutuals help them along the purchase journey. 2013-09-13 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/26514/1/Di_RAO_MBA_Dissertation.pdf RAO, DI (2013) The Customer Buying Process Research Project. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | RAO, DI The Customer Buying Process Research Project |
| title | The Customer Buying Process Research Project |
| title_full | The Customer Buying Process Research Project |
| title_fullStr | The Customer Buying Process Research Project |
| title_full_unstemmed | The Customer Buying Process Research Project |
| title_short | The Customer Buying Process Research Project |
| title_sort | customer buying process research project |
| url | https://eprints.nottingham.ac.uk/26514/ |