An Insight to Entrepreneurial Marketing in Social Enterprise in the North-Eastern States of India.

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An Insight to Entrepreneurial Marketing in Social Enterprise in the North-Eastern States of India.

Abstract Entrepreneurial Marketing is concept based on mix of the concepts of entrepreneurship and marketing. The concept evolved since thirty decades back and now much emphasis has been directed towards it to explore more of its dimensions and applicability. Research works has found the use of EM...

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Bibliographic Details
Main Author:	Moirangthem, Ajanta Singh
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Subjects:	Key words: Entrepreneurial Marketing (EM) Administrative Marketing (AM)/Traditional Marketing (TM) Small and Medium Enterprises (SMEs) Social Enterprises (SEs).
Online Access:	https://eprints.nottingham.ac.uk/26492/

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