Conflicts between Sales and Product Divisions Regarding New Product Development in a Manufacturing Company: What Are Key Factors to the Success of New Product Performance and Competitive Advantage

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Conflicts between Sales and Product Divisions Regarding New Product Development in a Manufacturing Company: What Are Key Factors to the Success of New Product Performance and Competitive Advantage

In the high-technology manufacturing industry, it is realized by manufacturers that product offering can no longer be the only determinant to succeed in the severe environment. The concept of involving customer value into product performance and service delivery is further emphasized to be influenti...

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Bibliographic Details
Main Author:	Chien, Tzu-Ying
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26469/

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