Corporates’ Strategies to Institutional Pressure in the Area of CSR: Primark Case Study

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Corporates’ Strategies to Institutional Pressure in the Area of CSR: Primark Case Study

ABSTRACT This dissertation aims to identify what strategies businesses employ in response to institutional pressures in corporate social responsibility (CSR) issues. Relevant literatures on CSR, stakeholder and strategy are reviewed to find the answer. Then, a business case of Primark is studied to...

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Bibliographic Details
Main Author:	Feng, Qiang
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26468/

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