Corporates’ Strategies to Institutional Pressure in the Area of CSR: Primark Case Study

ABSTRACT This dissertation aims to identify what strategies businesses employ in response to institutional pressures in corporate social responsibility (CSR) issues. Relevant literatures on CSR, stakeholder and strategy are reviewed to find the answer. Then, a business case of Primark is studied to...

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Main Author: Feng, Qiang
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2013
Online Access:https://eprints.nottingham.ac.uk/26468/
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author Feng, Qiang
author_facet Feng, Qiang
author_sort Feng, Qiang
building Nottingham Research Data Repository
collection Online Access
description ABSTRACT This dissertation aims to identify what strategies businesses employ in response to institutional pressures in corporate social responsibility (CSR) issues. Relevant literatures on CSR, stakeholder and strategy are reviewed to find the answer. Then, a business case of Primark is studied to answer the specific question of how the retailer strategically responding to institutional pressures in CSR. After analyzing the collected information based on two selected frameworks, I find out that Primark uses a mixture of strategies to handle four CSR issues, which are supply chain, Primark effect, climate change and padded bikini for young girls. In addition, I further have three discussions and suggest for further research. Key words: Primark, child labour, ethical, supplier, human, rights, sweat shop, CSR, corporate responsibility, sustainability, climate change, environment, recycling,community, Bangladesh, illegal workers, pressure, criticism, Primark effect.
first_indexed 2025-11-14T18:56:10Z
format Dissertation (University of Nottingham only)
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institution University of Nottingham Malaysia Campus
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spelling nottingham-264682021-12-15T14:31:57Z https://eprints.nottingham.ac.uk/26468/ Corporates’ Strategies to Institutional Pressure in the Area of CSR: Primark Case Study Feng, Qiang ABSTRACT This dissertation aims to identify what strategies businesses employ in response to institutional pressures in corporate social responsibility (CSR) issues. Relevant literatures on CSR, stakeholder and strategy are reviewed to find the answer. Then, a business case of Primark is studied to answer the specific question of how the retailer strategically responding to institutional pressures in CSR. After analyzing the collected information based on two selected frameworks, I find out that Primark uses a mixture of strategies to handle four CSR issues, which are supply chain, Primark effect, climate change and padded bikini for young girls. In addition, I further have three discussions and suggest for further research. Key words: Primark, child labour, ethical, supplier, human, rights, sweat shop, CSR, corporate responsibility, sustainability, climate change, environment, recycling,community, Bangladesh, illegal workers, pressure, criticism, Primark effect. 2013-09-11 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/26468/1/MBA_CSR_Dissertation-Qiang_Feng.pdf Feng, Qiang (2013) Corporates’ Strategies to Institutional Pressure in the Area of CSR: Primark Case Study. [Dissertation (University of Nottingham only)] (Unpublished)
spellingShingle Feng, Qiang
Corporates’ Strategies to Institutional Pressure in the Area of CSR: Primark Case Study
title Corporates’ Strategies to Institutional Pressure in the Area of CSR: Primark Case Study
title_full Corporates’ Strategies to Institutional Pressure in the Area of CSR: Primark Case Study
title_fullStr Corporates’ Strategies to Institutional Pressure in the Area of CSR: Primark Case Study
title_full_unstemmed Corporates’ Strategies to Institutional Pressure in the Area of CSR: Primark Case Study
title_short Corporates’ Strategies to Institutional Pressure in the Area of CSR: Primark Case Study
title_sort corporates’ strategies to institutional pressure in the area of csr: primark case study
url https://eprints.nottingham.ac.uk/26468/