| Summary: | ABSTRACT
This dissertation aims to identify what strategies businesses employ in response to institutional pressures in corporate social responsibility (CSR) issues. Relevant literatures on CSR, stakeholder and strategy are reviewed to find the answer. Then, a business case of Primark is studied to answer the specific question of how the retailer strategically responding to institutional
pressures in CSR. After analyzing the collected information based on two
selected frameworks, I find out that Primark uses a mixture of strategies to
handle four CSR issues, which are supply chain, Primark effect, climate
change and padded bikini for young girls. In addition, I further have three discussions and suggest for further research.
Key words: Primark, child labour, ethical, supplier, human, rights, sweat shop, CSR, corporate responsibility, sustainability, climate change, environment, recycling,community, Bangladesh, illegal workers, pressure, criticism, Primark effect.
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