Consumption of Image-Related Luxury Products: An Exploratory Study of Chinese Students in the UK

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Consumption of Image-Related Luxury Products: An Exploratory Study of Chinese Students in the UK

Abstract The aim of this research is to explore UK’s Chinese students’ perceptions of luxury products, and their motivations of purchasing image-related luxury goods. Literature consists of five parts namely: the research context of Chinese students in the UK, the various definitions of “luxury”...

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Bibliographic Details
Main Author:	Liang, Jiajia
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26390/

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