Factors Affecting Market Entry Mode of Retailer to Enter Developing Country Markets: The Case of Tesco Supermarket

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Factors Affecting Market Entry Mode of Retailer to Enter Developing Country Markets: The Case of Tesco Supermarket

Intense market competition, market saturation and high rates of globalization have influenced businesses to seek foreign markets for factor endowment, increased sales and sustenance of long-term profits. Developing countries provide foreign markets with high potential owing to increasing incomes, hi...

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Bibliographic Details
Main Author:	Rattanakomut, Rapeephan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26389/

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