Collaboration in New Product Development

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Collaboration in New Product Development

As researchers have previously said, due to rapid changing consumer needs, short product life cycle, longer concept-to-production and globalization, companies face intense competition, They always need to be at the peak of innovation, and keep introducing new products to maintain customer satisfacti...

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Bibliographic Details
Main Author:	Chhawniwala, Hussain
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26374/

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