Collaboration in New Product Development
As researchers have previously said, due to rapid changing consumer needs, short product life cycle, longer concept-to-production and globalization, companies face intense competition, They always need to be at the peak of innovation, and keep introducing new products to maintain customer satisfacti...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2013
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| Online Access: | https://eprints.nottingham.ac.uk/26374/ |