Consumer Preferences on eating-out at Fast Food Restaurants: A quantitative study of Pizza Hut Outlets in India

QR Code

Consumer Preferences on eating-out at Fast Food Restaurants: A quantitative study of Pizza Hut Outlets in India

The concept of meal as eating a variety of kinds of food at regular intervals have now been replaced by breaks of fast individual eating, and mostly the young crowd nowadays do not have a proper eating pattern and prefer quick and tasty food. The fast food Industry identifies the preferences of adol...

Full description

Bibliographic Details
Main Author:	Sreevalsan, Sreelakshmi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26373/

Similar Items

A study on customers' attitudes towards service environment at three selected pizza hut outlets / Norhaniza Zulkaain
by: Zulkaain, Norhaniza
Published: (2004)

From Pizza Hut to Hazard: Some Authentic Materials to Motivate Students.
by: Ng, Judy Miang Koon
Published: (2007)

Applying Architectural Analysis for Current Software Systems: A Case Study of KFC and Pizza Hut Online Food Ordering Systems in Malaysia
by: Hujainah, Fadhl, et al.
Published: (2017)

Customer restaurant choice: an empirical analysis of restaurant types and eating-out occasions
by: Chua, Bee Lia, et al.
Published: (2020)

Where to eat: exploring silver consumer restaurant dining choice in Malaysia
by: Abu Bakar, Ainul Zakiah, et al.
Published: (2020)

Production of pet food from fast food outlets wastes
by: Lau, Vincent Hui Chek
Published: (2013)

Consumers' Perceptions and Expectations of Service Quality in Selected Fast Food Restaurants
by: Arumugam, Nalini
Published: (2001)

Fast Food - Customer Perceptions And Responses Toward Value Of Marketing Mix In Fast Food Outlets
by: Hassan, Hasliza
Published: (2007)

The development of Franchise fast food restaurant in Malaysia : the views of consumer on Kuching market
by: Zakaria, bin Ibrahim.
Published: (2004)

Behavioral intention towards American fast food restaurants among Malaysian consumers
by: Chong, Chi Qing, et al.
Published: (2019)

Sistem tempahan dan penghantaran makanan Diddy Pizza
by: Mohd Tahir, Siti Fifiuni, et al.
Published: (2020)

Assessing the service and food quality of fast food franchise outlets operating in Malaysia
by: Abd Rahman, Azmawani, et al.
Published: (2013)

Advertisement effectiveness and choice of fast food restaurant: an exploratory study of Malay Muslim consumers
by: Haque, Ahasanul, et al.
Published: (2012)

Food Marketing Targeted Towards Youth and Adolescence: Fast Food Preference in Urban India
by: Desai, Rahul
Published: (2013)

Mario's Pizza Palace a manual accounting practice set
by: Pabst, W., et al.
Published: (2015)

Assessing the impact of advertisement towards Malay consumers: an empirical study of fast food restaurants in Malaysia
by: Haque, A. K. M. Ahasanul, et al.
Published: (2011)

Carving in a Jah Hut community : tradition in tension
by: Couillard, Marie-Andree
Published: (1978)

Generation Z’s awareness of eating at halal certified restaurants
by: Kamarulzaman, Nitty Hirawaty, et al.
Published: (2020)

Customer self-ordering system in fast food restaurant
by: Chik, Soon Wai
Published: (2011)

Influence of Brand Loyalty on Fast Food Industry - Consumer buying behavior of India.
by: Tandon, Manav
Published: (2012)

Consumer choice factors on shopping outlets / Subramaniam M.
by: Subramaniam, M.
Published: (2005)

Looking beyond pasta and pizzas: examining personal and historical nostalgia as travel motives
by: Phau, I., et al.
Published: (2016)

Factors influencing customer loyalty towards fast food restaurants
by: Nezakati, Hossein *, et al.
Published: (2011)

Customer satisfaction towards fast food restaurant: a focus on RASAMAS Restaurant / Anin Zabidah Idris
by: Idris, Anin Zabidah
Published: (2010)

Consumer choice of retail outlet: focus group interviews in Malaysia
by: Chamhuri, N., et al.
Published: (2009)

Are customers happy? a study of satisfaction in Sarawak’s fast-food restaurants
by: Thien, Nancy Swee Yen, et al.
Published: (2024)

Consumers’ perceptions and experiences of food quality in purchasing fresh food from retail outlets in Malaysia
by: Chamhuri, Norshamliza
Published: (2011)

"Stark, necessary and not permanent": huts in the work of Paul Celan and J.H. Prynne
by: Thomas, Nicola
Published: (2016)

ENT300 : Fundamentals Of Entrepreneurship Museum of Pizza / Nur Fathin Amira Sapawi... [et.al]
by: Sapawi, Nur Fathin Amira, et al.
Published: (2015)

Telekom Malaysia Retail Outlets: A Study On Consumer's Value Perception
by: Mahmud, Hamidah
Published: (2000)

Spatial correlation analysis of obesity cases with Demographic and fast food outlets distribution / Siti Nur Zulaikha Che Humaidi
by: Che Humaidi, Siti Nur zulaikha
Published: (2018)

Tradisi dan kepercayaan orang Asli Jah Hut di Kampung Penderas, Temerloh
by: Nor Baiti, binti Mustafa,
Published: (2013)

Assessing the sustainability of the Kiau Nuluh - Gurkha Hut Trail, Kinabalu Park, Sabah, Malaysia
by: Ajuhari, Zamru, et al.
Published: (2024)

Factor influencing customer to choose mamak stall or restaurant as preferable restaurant / Hani Muhammad Hilmi Hanizam
by: Hanizam, Hani Muhammad Hilmi
Published: (2019)

Factors Influencing Intention To Visit Restaurant Toward Restaurant Review In Consumer Blogs
by: Chan, Chee Wah
Published: (2009)

Restoring restaurant design and layout: towards safer dining out experience
by: Che Ishak, Farah Adibah, et al.
Published: (2024)

CSR as a Marketing Tool : a Case Study of Fast Food Restaurant in Malaysia
by: Abdul Razak, Armiza
Published: (2014)

Factors Influencing Fast Food Restaurant Generation Y Customers’ Retention in Selangor Malaysia
by: Chean, Kok Soong
Published: (2016)

Brand Personality and Generation Y Purchase Intention Of Halal Fast Food Restaurants In Pahang
by: Ida Rizyani, Tahir, et al.
Published: (2017)

Exploring hierarchy situation of 4A marketing mix on Malaysia's fast food restaurants
by: Nezakati, Hossein, et al.
Published: (2011)