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The Antecedents and Outcomes of Brand Love in Malaysian Context

This research explores the antecedents and outcome of brand love. Consumer-brand relationship constructs, brand trust, brand credibility and brand equity may influence consumers' brand love. Brand love in turn may have positive impact towards brand commitment. Quantitative survey research is em...

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Bibliographic Details
Main Author:	Chin, Shih Yuan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26334/

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