Analysing Product Quality, Service Quality and Customer Satisfaction A Case Study of ‘Kedai Rakyat 1 Malaysia’ Stores

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Analysing Product Quality, Service Quality and Customer Satisfaction A Case Study of ‘Kedai Rakyat 1 Malaysia’ Stores

Only once you are aware of the customers’ perception of business, the service and the products offered, one would have a clear idea of whether the business is going in the right direction or not. An important strategic objective in a retail store is customer perception. In order to survive in a comp...

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Bibliographic Details
Main Author:	Gondal, Kunal
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26332/

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