The Influences of Brand Perceived Quality, Green Brand Perceived Value and Green Brand Satisfaction on the Formulation of Green Brand Equity

The Influences of Brand Perceived Quality, Green Brand Perceived Value and Green Brand Satisfaction on the Formulation of Green Brand Equity

The growing awareness of green marketing due to the serious environmental degradation caused by the overwhelming numbers of electronic wastages in Malaysia and the existence of a huge gap between a brand’s sustainability performance and the perceptions of consumers towards the brands’ sustainable at...

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Bibliographic Details
Main Author: Ng, Pui Fong
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2013
Online Access:https://eprints.nottingham.ac.uk/26325/

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