"Strategic Giving" A Qualitative Analysis Study on Pattern of Philanthropic Portfolio in CSR of Malaysia's Domestic Commercial Banks

Banking industry is the backbone of a country economy. Disruption on the stability of this industry may result in economic crises as evidenced by the 1997-98 Asian economic crises and the 2007 sub-prime crisis. While good corporate governance including good business ethics are crucial in maintaining...

Full description

Bibliographic Details
Main Author: Yong, Ting Lan
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2013
Online Access:https://eprints.nottingham.ac.uk/26295/
_version_ 1848793147888369664
author Yong, Ting Lan
author_facet Yong, Ting Lan
author_sort Yong, Ting Lan
building Nottingham Research Data Repository
collection Online Access
description Banking industry is the backbone of a country economy. Disruption on the stability of this industry may result in economic crises as evidenced by the 1997-98 Asian economic crises and the 2007 sub-prime crisis. While good corporate governance including good business ethics are crucial in maintaining this stability, the role of social responsibility is equally important. Thus, this study will focus on Philanthropic Portfolio in CSR of 8 domestic commercial banks in Malaysia; a specific focus will be given on Strategic Giving initiative. It will adopt a qualitative analysis research approach based on historical content analysis. The primary data is collected from published annual report, journals and newspapers. An attempt will also be made to gather data through executive survey based on best effort basis. The objectives are to identify the pattern of Philanthropic Portfolio, the extent of interconnection between the types of philanthropic portfolio to banks’ core business activities; trend before and after the Bursa Malaysia directive on social reporting; and sophistication of CSR reporting. The findings showed that there exists ‘some form” of Strategic Giving and full-fledged Strategic Giving initiatives undertaken by some banks, and there is trend of systematic CSR reporting. (16,164
first_indexed 2025-11-14T18:55:41Z
format Dissertation (University of Nottingham only)
id nottingham-26295
institution University of Nottingham Malaysia Campus
institution_category Local University
language English
last_indexed 2025-11-14T18:55:41Z
publishDate 2013
recordtype eprints
repository_type Digital Repository
spelling nottingham-262952017-10-19T13:23:26Z https://eprints.nottingham.ac.uk/26295/ "Strategic Giving" A Qualitative Analysis Study on Pattern of Philanthropic Portfolio in CSR of Malaysia's Domestic Commercial Banks Yong, Ting Lan Banking industry is the backbone of a country economy. Disruption on the stability of this industry may result in economic crises as evidenced by the 1997-98 Asian economic crises and the 2007 sub-prime crisis. While good corporate governance including good business ethics are crucial in maintaining this stability, the role of social responsibility is equally important. Thus, this study will focus on Philanthropic Portfolio in CSR of 8 domestic commercial banks in Malaysia; a specific focus will be given on Strategic Giving initiative. It will adopt a qualitative analysis research approach based on historical content analysis. The primary data is collected from published annual report, journals and newspapers. An attempt will also be made to gather data through executive survey based on best effort basis. The objectives are to identify the pattern of Philanthropic Portfolio, the extent of interconnection between the types of philanthropic portfolio to banks’ core business activities; trend before and after the Bursa Malaysia directive on social reporting; and sophistication of CSR reporting. The findings showed that there exists ‘some form” of Strategic Giving and full-fledged Strategic Giving initiatives undertaken by some banks, and there is trend of systematic CSR reporting. (16,164 2013 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/26295/1/YongTingLan.pdf Yong, Ting Lan (2013) "Strategic Giving" A Qualitative Analysis Study on Pattern of Philanthropic Portfolio in CSR of Malaysia's Domestic Commercial Banks. [Dissertation (University of Nottingham only)] (Unpublished)
spellingShingle Yong, Ting Lan
"Strategic Giving" A Qualitative Analysis Study on Pattern of Philanthropic Portfolio in CSR of Malaysia's Domestic Commercial Banks
title "Strategic Giving" A Qualitative Analysis Study on Pattern of Philanthropic Portfolio in CSR of Malaysia's Domestic Commercial Banks
title_full "Strategic Giving" A Qualitative Analysis Study on Pattern of Philanthropic Portfolio in CSR of Malaysia's Domestic Commercial Banks
title_fullStr "Strategic Giving" A Qualitative Analysis Study on Pattern of Philanthropic Portfolio in CSR of Malaysia's Domestic Commercial Banks
title_full_unstemmed "Strategic Giving" A Qualitative Analysis Study on Pattern of Philanthropic Portfolio in CSR of Malaysia's Domestic Commercial Banks
title_short "Strategic Giving" A Qualitative Analysis Study on Pattern of Philanthropic Portfolio in CSR of Malaysia's Domestic Commercial Banks
title_sort "strategic giving" a qualitative analysis study on pattern of philanthropic portfolio in csr of malaysia's domestic commercial banks
url https://eprints.nottingham.ac.uk/26295/