Uncovering Customer Value in the Cardiac Rhythm Management Industry in Malaysia

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Uncovering Customer Value in the Cardiac Rhythm Management Industry in Malaysia

In the Cardiac Rhythm Management (CRM) industry in Malaysia, customer value is derived from multiple touch points between the electrophysiologist (EP) and the industry employed allied professional (IEAP). Due to the hybrid nature of the product service elements of this business-to-business (B2B) int...

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Bibliographic Details
Main Author:	Lee, Augustin Kuan Lock
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26286/

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