The Consumption of Premium Coffee-The Influence of Hedonic Needs vs. Utilitarian Needs

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The Consumption of Premium Coffee-The Influence of Hedonic Needs vs. Utilitarian Needs

The paper looks at the influence that hedonic and utilitarian needs exude on consumer’s preference for premium coffee and ultimately their willingness to pay a premium for the coffee. Utilitarian needs are related to a desire to achieve some functional or practical benefit and often linked with the...

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Bibliographic Details
Main Author:	Hew, Keat Loong
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26276/

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