Advertising Effectiveness In Events

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Advertising Effectiveness In Events

Confronted with decreasing effectiveness of the classic marketing communications, events have become an increasingly popular alternative for marketers. Events constitute one of the most exciting and fastest growing forms of leisure and business. With time, the decreasing effectiveness of classical m...

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Bibliographic Details
Main Author:	Jain, Sushilkumar
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/26240/

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