ORGANISATIONAL LEGITIMACY STRATEGIES IN A CONTEMPORARY WORLD: AN INVESTIGATION OF ENTREPRENEURS’ USE OF SOCIAL MEDIA TO GAIN AND MAINTAIN LEGITIMACY.

ORGANISATIONAL LEGITIMACY STRATEGIES IN A CONTEMPORARY WORLD: AN INVESTIGATION OF ENTREPRENEURS’ USE OF SOCIAL MEDIA TO GAIN AND MAINTAIN LEGITIMACY.

The advent of Internet has had a tremendous impact on the world as we once new it thirty years ago. Internet has become an essential part of the modern individual’s life changing the way they bank, shop and even date thus enabling numerous new opportunities. The internet has also changed the way bus...

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Bibliographic Details
Main Author: Gumbo, Ruvimbo
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2012
Online Access:https://eprints.nottingham.ac.uk/26234/

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