MEASURING VALUE IN THE VIDEO GAMES CONTEXT

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MEASURING VALUE IN THE VIDEO GAMES CONTEXT

The video games global market has been enjoying massive growth over the past years. More people from diverse demographic backgrounds are gradually becoming involved to gaming and it is slowly becoming a common activity for many people. Using the framework developed by Smith and Colgate (2007) this p...

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Bibliographic Details
Main Author:	Voulgaris, Aristeidis
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/26206/

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