MEASURING VALUE IN THE VIDEO GAMES CONTEXT
The video games global market has been enjoying massive growth over the past years. More people from diverse demographic backgrounds are gradually becoming involved to gaming and it is slowly becoming a common activity for many people. Using the framework developed by Smith and Colgate (2007) this p...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
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| Online Access: | https://eprints.nottingham.ac.uk/26206/ |
| _version_ | 1848793130127589376 |
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| author | Voulgaris, Aristeidis |
| author_facet | Voulgaris, Aristeidis |
| author_sort | Voulgaris, Aristeidis |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | The video games global market has been enjoying massive growth over the past years. More people from diverse demographic backgrounds are gradually becoming involved to gaming and it is slowly becoming a common activity for many people.
Using the framework developed by Smith and Colgate (2007) this paper attempts to explore the structure of customer value in the video games context and develop an understanding regarding how value varies across different consumer segments. |
| first_indexed | 2025-11-14T18:55:24Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-26206 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:55:24Z |
| publishDate | 2012 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-262062022-03-21T16:10:44Z https://eprints.nottingham.ac.uk/26206/ MEASURING VALUE IN THE VIDEO GAMES CONTEXT Voulgaris, Aristeidis The video games global market has been enjoying massive growth over the past years. More people from diverse demographic backgrounds are gradually becoming involved to gaming and it is slowly becoming a common activity for many people. Using the framework developed by Smith and Colgate (2007) this paper attempts to explore the structure of customer value in the video games context and develop an understanding regarding how value varies across different consumer segments. 2012-11-05 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/26206/1/1st_page.pdf Voulgaris, Aristeidis (2012) MEASURING VALUE IN THE VIDEO GAMES CONTEXT. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Voulgaris, Aristeidis MEASURING VALUE IN THE VIDEO GAMES CONTEXT |
| title | MEASURING VALUE IN THE VIDEO GAMES CONTEXT |
| title_full | MEASURING VALUE IN THE VIDEO GAMES CONTEXT |
| title_fullStr | MEASURING VALUE IN THE VIDEO GAMES CONTEXT |
| title_full_unstemmed | MEASURING VALUE IN THE VIDEO GAMES CONTEXT |
| title_short | MEASURING VALUE IN THE VIDEO GAMES CONTEXT |
| title_sort | measuring value in the video games context |
| url | https://eprints.nottingham.ac.uk/26206/ |