Consumer Information Search for Credence Goods and the Use of Consumer Generated Content

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Consumer Information Search for Credence Goods and the Use of Consumer Generated Content

Consumer information search is a vital stage in the decision making model and it is the most time consuming phase. This study attempts to investigate consumer information search behavior especially for credence goods and the use of consumer generated content (CGC). The internet enabled customers wit...

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Bibliographic Details
Main Author:	M'hamdi, Hasnae
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/26197/

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