How Can Value be Created and Retained in the Operating System Market?

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How Can Value be Created and Retained in the Operating System Market?

This work sets out to examine the role of Microsoft’s and Apple’s operating systems ‘OS’ within the operating system market, the role that the two companies play in the creation of value, and how value is affected by the passage of time. The thesis suggests that a number of factors affect the creati...

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Bibliographic Details
Main Author:	Nunn, J
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/26177/

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