The ideal globalisation strategy to be employed by Chinese multinational car firms in their attempts at entering and achieving success within developed markets-a critical analysis of potential strategies

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The ideal globalisation strategy to be employed by Chinese multinational car firms in their attempts at entering and achieving success within developed markets-a critical analysis of potential strategies

Since the late 1970’s, China’s ‘open-door’ policy of foreign direct investment has been seen by the state as successful method to promote and integrate China into the World Economy. This globalisation process has had pivotal impacts on many of its industries in particular its automobile sector. The...

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Bibliographic Details
Main Author:	Youdeowei, Timothy
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/26171/

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