How to Reduce Customer Struggles in Online Shopping in China
This paper attempts to provide efficient approaches on reducing customer struggles in online shopping. It appears that online retailing in China needs more improvements based on the customer-centred perspective. Customer struggles relate to physical and psychological flounders, such as unqualified p...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
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| Online Access: | https://eprints.nottingham.ac.uk/26124/ |
| _version_ | 1848793116595716096 |
|---|---|
| author | Wang, Fan |
| author_facet | Wang, Fan |
| author_sort | Wang, Fan |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This paper attempts to provide efficient approaches on reducing customer struggles in online shopping. It appears that online retailing in China needs more improvements based on the customer-centred perspective. Customer struggles relate to physical and psychological flounders, such as unqualified products, unsatisfied services, loss of money and information leakage. Factors that affect customer struggles online include price, diversity of products, quality of items, quality of services, and communication with online sellers. Correspondingly, the strategies and methods online retailers adopted should focus on these aspects. Furthermore, in order to understand the uniqueness of Chinese online shopping market, this paper introduces three typical online retailers in China--Taobao, Dangdang and Vancl. It is found that although these online firms have done well at product aspect, they need more understanding on customer struggles and make improvement in service quality. |
| first_indexed | 2025-11-14T18:55:11Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-26124 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:55:11Z |
| publishDate | 2012 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-261242017-12-28T23:41:34Z https://eprints.nottingham.ac.uk/26124/ How to Reduce Customer Struggles in Online Shopping in China Wang, Fan This paper attempts to provide efficient approaches on reducing customer struggles in online shopping. It appears that online retailing in China needs more improvements based on the customer-centred perspective. Customer struggles relate to physical and psychological flounders, such as unqualified products, unsatisfied services, loss of money and information leakage. Factors that affect customer struggles online include price, diversity of products, quality of items, quality of services, and communication with online sellers. Correspondingly, the strategies and methods online retailers adopted should focus on these aspects. Furthermore, in order to understand the uniqueness of Chinese online shopping market, this paper introduces three typical online retailers in China--Taobao, Dangdang and Vancl. It is found that although these online firms have done well at product aspect, they need more understanding on customer struggles and make improvement in service quality. 2012-09-25 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/26124/1/Fan_Wang%27s_Dissertation.pdf Wang, Fan (2012) How to Reduce Customer Struggles in Online Shopping in China. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Wang, Fan How to Reduce Customer Struggles in Online Shopping in China |
| title | How to Reduce Customer Struggles in Online Shopping in China |
| title_full | How to Reduce Customer Struggles in Online Shopping in China |
| title_fullStr | How to Reduce Customer Struggles in Online Shopping in China |
| title_full_unstemmed | How to Reduce Customer Struggles in Online Shopping in China |
| title_short | How to Reduce Customer Struggles in Online Shopping in China |
| title_sort | how to reduce customer struggles in online shopping in china |
| url | https://eprints.nottingham.ac.uk/26124/ |