In Search of Competitiveness for An Apparel Manufacturing SME
Present day entrepreneurs are becoming the driving force of economies in developed and developing countries. As their enterprises grow they fail to succeed by staying competitive or they struggle to achieve growth by further developing the businesses. This is due to the inability to integrate opport...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2013
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| Online Access: | https://eprints.nottingham.ac.uk/26064/ |
| Summary: | Present day entrepreneurs are becoming the driving force of economies in developed and developing countries. As their enterprises grow they fail to succeed by staying competitive or they struggle to achieve growth by further developing the businesses. This is due to the inability to integrate opportunity seeking and advantage-seeking behaviours to gain sustainable competitive advantage.
Thus this study involves Ireland et al’s (2003) model of strategic entrepreneurship, where how entrepreneurship can be integrated with strategic management to gain sustainable competitive advantage. Thus the model is deeply analysed against a medium sized organisation that is represents entrepreneurial characteristics.
Qualitative collected from the subjective organisation and written literature on strategic entrepreneurship is gathered for this course. The findings have been used to test its validity. Further discussions, limitation of the model and suggestions for future research are reflected |
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