The emergence of Smartphones: An exploratory study of consumer attitude and intention to redeem mobile coupons

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The emergence of Smartphones: An exploratory study of consumer attitude and intention to redeem mobile coupons

Purpose - The prevalence of mobile phones, especially the development of smartphones, has attracted numerous companies to exploit the potential in mobile marketing. One notable mobile marketing tool that is progressively gaining interest is the mobile coupon. The aim of this study is to build a conc...

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Bibliographic Details
Main Author:	Lao, Ka Man
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/26023/

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