Heterogeneous Preferences and Demand-Side Lifecycle Theory in Camera Industry: Take 35mm SLR and Medium Format Cameras as Examples

Heterogeneous Preferences and Demand-Side Lifecycle Theory in Camera Industry: Take 35mm SLR and Medium Format Cameras as Examples

As an essential tool, camera acts as crucial media that assist photographers to complete their photography works or make a record. It is common for general users to use small format cameras in their daily lives. Medium format camera, on the other side, is another camera type with fewer mentioned. Th...

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Bibliographic Details
Main Author: CHOU, YU-CHIEH
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2012
Online Access:https://eprints.nottingham.ac.uk/26019/

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