Does Viral Marketing really Effective?

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Does Viral Marketing really Effective?

Abstract In this article, we examine the effectiveness of viral marketing toward young adults since the majority of Internet users are in this age group. It is also noted that we will only focus on video type of viral messages, which is the most common way to utilized viral marketing for firms. We...

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Bibliographic Details
Main Author:	Chien, Ho-shen
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/26013/

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