Marketing: Events as marketing tools in Thai hospitality industry

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Marketing: Events as marketing tools in Thai hospitality industry

Abstract Thailand is a developing country in Southeast Asia. It is one of the top tourist destinations in the world. The tourism industry has a big impact on this country’s economy, largely from foreign tourism. Tourism Authority Thailand as a marketing tool promotes Tai tourism industry and as a n...

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Bibliographic Details
Main Author:	Hu, Wenzhuo
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25955/

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