The Effects Product Placement within Songs and Music Videos Can Have on Consumers

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The Effects Product Placement within Songs and Music Videos Can Have on Consumers

The qualitative study explores the effects product placement can have on consumers and how a consumers perception can change once exposed to product placement. The past research has mainly been focused on its use in films and in television, so this studies focuses on another popular mass communicati...

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Bibliographic Details
Main Author:	Nightingale, Bethany
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25915/

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