A FALSE START? ARE OLYMPIC ORGANISERS AND OFFICIAL SPONSORS SHOOTING THEMSELVES IN THE FOOT. AN INVESTIGATION INTO AMBUSH MARKETING REMEDIES

QR Code

A FALSE START? ARE OLYMPIC ORGANISERS AND OFFICIAL SPONSORS SHOOTING THEMSELVES IN THE FOOT. AN INVESTIGATION INTO AMBUSH MARKETING REMEDIES

Ambush marketing has developed over the past 20 years and it appears that official sponsors are finally getting to grips with this practice. 3 main remedies have developed and have been proved to be very effective in combating ambushers. This investigation the effect such remedies had on the compani...

Full description

Bibliographic Details
Main Author:	Andrew, Pinder
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25891/

Similar Items

Helping remedial students help themselves: Causal attribution and language proficiency
by: Hussein, Hawanum, et al.
Published: (2005)

Benedict atasi 'trauma' false start
by: Utusan Malaysia
Published: (2022)

Healthcare practitioners urged to update themselves
by: New Sarawak Tribune
Published: (2016)

UNIVERSITY STUDENTS URGED TO EQUIP THEMSELVES WITH KNOWLEDGE
by: MPRC, Pusat Media & Perhubungan Awam
Published: (2015)

MAM sponsors UNIMAS student to China
by: New Sarawak, Tribune
Published: (2013)

The olympic ideal?
by: Molineux, Matthew
Published: (2009)

Newly - paired Mun Yee - Dhabitah aim to prove themselves
by: The Star
Published: (2018)

Best olympics ever
by: The Star,
Published: (2016)

47 Babaker-sponsored students celebrate Eid at UMPSA
by: Naqiah, Puaad
Published: (2024)

24 MARA sponsored IKM teaching staff graduate
by: Shalfarina, Shahriman
Published: (2022)

The Role of Language and Learning Advisers in University Settings: Helping Students to Help Themselves
by: Briguglio, Carmela
Published: (2009)

Inspiring lessons from olympics
by: New Straits Times,
Published: (2016)

Evening to remember for olympic athletes
by: Beh, Yuen Hui
Published: (2016)

Duo on platform of olympic hope
by: Ishak, Fadhli
Published: (2019)

Pandelela-Mun Yee in olympics
by: Ishak, Fadhli
Published: (2019)

Understanding how marketers promotes healthy organic food on Instagram non-sponsored posts
by: Yip, Kwan Fu
Published: (2020)

Assessing future sponsors’ perceived value, attitude and willingness to sponsor trust schools program / Zaitun Udari, Nurfatin Ramlan and Muhammad Amir Amirul Mohamad
by: Udari, Zaitun, et al.
Published: (2018)

45 UMP BJTU JPA sponsored students depart for China
by: Mimi Rabita, Abdul Wahit
Published: (2023)

Choose to Share, 4 sponsors provide assistance to UMPSA students
by: Siti Nur Azwin, Ibrahim
Published: (2024)

Doing it for themselves: the practices of amateur musicians and DIY music networks in a digital age
by: Hoare, Michaela, et al.
Published: (2014)

Thinking for themselves?: the effect of informant independence on children’s endorsement of testimony from a consensus
by: Einav, Shiri
Published: (2017)

On the social nature of competence evaluations: Do task-involved individuals compare themselves to others?
by: Kamarova, Sviatlana
Published: (2016)

A critical evaluation of government-sponsored reviews of intellectual property in Australia
by: Endeshaw, A., et al.
Published: (2012)

UMP and 4 industries strategic collaboration sponsors LI excellence scholarships
by: Mimi Rabita, Abdul Wahit
Published: (2021)

Performance criteria and assessment of vendors in government sponsored entrepreneur development programme
by: Yahya, Salleh, et al.
Published: (1997)

Biomimicry: false interpretation in the built environment?
by: Abu Bakar, Shamsul, et al.
Published: (2016)

The Impact Of 2008 Olympics On China's Economic Development
by: Zhou, Qian Xia
Published: (2008)

Economic impact of Beijing 2008 Olympic Games
by: Zheng, Peng
Published: (2009)

The 2012 Olympic Ambassadors and sustainable tourism legacy
by: Nichols, G., et al.
Published: (2017)

The role of corporates in creating sustainable Olympic legacies
by: Lockstone-Binney, L., et al.
Published: (2018)

Olympic Trolls: Mainstream Memes and Digital Discord
by: Leaver, Tama
Published: (2013)

Messages associated with the Olympics are far from ideals
by: Daube, Michael
Published: (2012)

Nosedive? Jun Hoong's olympic dream in jeopardy
by: Lim, Teik Huat
Published: (2019)

Where some young people find themselves: Compelling reasons for studying the lives of early school leavers
by: Marshall, Brian
Published: (2014)

Efficient threshold self-healing key distribution with sponsorization for infrastructureless wireless networks
by: Han, Song, et al.
Published: (2009)

How Types of Organisational Culture Shapes Successful Start-ups within Malaysia
by: Kuah, Shen Yang
Published: (2016)

Impact of organisational culture, social influence and facilitating conditions on whatsapp's official usage among university academicians in Malaysia
by: Mohsin Ali, Rana
Published: (2019)

Official Secrets ACT OSA
by: Malaysia, Goverment
Published: (1998)

Victims’ versus ‘offenders’ in British political discourse: the construction of a false dichotomy
by: Drake, Deborah H., et al.
Published: (2014)

How future science educators view themselves and their profession: A study of pre-service science STEM educators
by: Sheffield, Rachel, et al.
Published: (2020)