A FALSE START? ARE OLYMPIC ORGANISERS AND OFFICIAL SPONSORS SHOOTING THEMSELVES IN THE FOOT. AN INVESTIGATION INTO AMBUSH MARKETING REMEDIES
Ambush marketing has developed over the past 20 years and it appears that official sponsors are finally getting to grips with this practice. 3 main remedies have developed and have been proved to be very effective in combating ambushers. This investigation the effect such remedies had on the compani...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
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| Online Access: | https://eprints.nottingham.ac.uk/25891/ |
| _version_ | 1848793075370950656 |
|---|---|
| author | Andrew, Pinder |
| author_facet | Andrew, Pinder |
| author_sort | Andrew, Pinder |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Ambush marketing has developed over the past 20 years and it appears that official sponsors are finally getting to grips with this practice. 3 main remedies have developed and have been proved to be very effective in combating ambushers. This investigation the effect such remedies had on the companies practising these remedies, and found that these remedies may have a detrimental affect on official sponsors. |
| first_indexed | 2025-11-14T18:54:32Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-25891 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:54:32Z |
| publishDate | 2012 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-258912018-02-03T05:43:58Z https://eprints.nottingham.ac.uk/25891/ A FALSE START? ARE OLYMPIC ORGANISERS AND OFFICIAL SPONSORS SHOOTING THEMSELVES IN THE FOOT. AN INVESTIGATION INTO AMBUSH MARKETING REMEDIES Andrew, Pinder Ambush marketing has developed over the past 20 years and it appears that official sponsors are finally getting to grips with this practice. 3 main remedies have developed and have been proved to be very effective in combating ambushers. This investigation the effect such remedies had on the companies practising these remedies, and found that these remedies may have a detrimental affect on official sponsors. 2012 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/25891/1/DISSERTATION.pdf Andrew, Pinder (2012) A FALSE START? ARE OLYMPIC ORGANISERS AND OFFICIAL SPONSORS SHOOTING THEMSELVES IN THE FOOT. AN INVESTIGATION INTO AMBUSH MARKETING REMEDIES. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Andrew, Pinder A FALSE START? ARE OLYMPIC ORGANISERS AND OFFICIAL SPONSORS SHOOTING THEMSELVES IN THE FOOT. AN INVESTIGATION INTO AMBUSH MARKETING REMEDIES |
| title | A FALSE START? ARE OLYMPIC ORGANISERS AND OFFICIAL SPONSORS SHOOTING THEMSELVES IN THE FOOT. AN INVESTIGATION INTO AMBUSH MARKETING REMEDIES |
| title_full | A FALSE START? ARE OLYMPIC ORGANISERS AND OFFICIAL SPONSORS SHOOTING THEMSELVES IN THE FOOT. AN INVESTIGATION INTO AMBUSH MARKETING REMEDIES |
| title_fullStr | A FALSE START? ARE OLYMPIC ORGANISERS AND OFFICIAL SPONSORS SHOOTING THEMSELVES IN THE FOOT. AN INVESTIGATION INTO AMBUSH MARKETING REMEDIES |
| title_full_unstemmed | A FALSE START? ARE OLYMPIC ORGANISERS AND OFFICIAL SPONSORS SHOOTING THEMSELVES IN THE FOOT. AN INVESTIGATION INTO AMBUSH MARKETING REMEDIES |
| title_short | A FALSE START? ARE OLYMPIC ORGANISERS AND OFFICIAL SPONSORS SHOOTING THEMSELVES IN THE FOOT. AN INVESTIGATION INTO AMBUSH MARKETING REMEDIES |
| title_sort | false start? are olympic organisers and official sponsors shooting themselves in the foot. an investigation into ambush marketing remedies |
| url | https://eprints.nottingham.ac.uk/25891/ |