Management of product recalls in the toy industry – analysis and comparison of strategies undertaken and their implications.

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Management of product recalls in the toy industry – analysis and comparison of strategies undertaken and their implications.

The following study analyses the occurrence of product recalls in the toy industry. The first part explores whether toy companies follow any structured guidelines upon conducting recalls, basing on the framework for effective recall management evaluated by Smith, Thomas and Quelch (1996). Furthermor...

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Bibliographic Details
Main Author:	Krasowska, Joanna
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25886/

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