The Effectiveness of Celebrity Endorsement in Luxury Fashion Brands and Consumers’ Perspective towards them.
ABSTRACT This dissertation is written as the completion of my Master of Marketing of The University of Nottingham. The aim of this dissertation is to understand the study of celebrity endorsement in luxury fashion brands and the purpose is to gain in-depth knowledge of the consumers’ perspectives t...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2012
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| Online Access: | https://eprints.nottingham.ac.uk/25838/ |
| _version_ | 1848793065195569152 |
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| author | Nguyen, Phuong |
| author_facet | Nguyen, Phuong |
| author_sort | Nguyen, Phuong |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | ABSTRACT
This dissertation is written as the completion of my Master of Marketing of The University of Nottingham. The aim of this dissertation is to understand the study of celebrity endorsement in luxury fashion brands and the purpose is to gain in-depth knowledge of the consumers’ perspectives towards celebrity endorsement as a marketing strategy. Through the review of theoretical concepts and the proposed findings of the understanding, I hope dissertation can able to contribute to the study of the celebrity specified in Luxury Fashion Brands. |
| first_indexed | 2025-11-14T18:54:22Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-25838 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:54:22Z |
| publishDate | 2012 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-258382017-10-19T13:08:08Z https://eprints.nottingham.ac.uk/25838/ The Effectiveness of Celebrity Endorsement in Luxury Fashion Brands and Consumers’ Perspective towards them. Nguyen, Phuong ABSTRACT This dissertation is written as the completion of my Master of Marketing of The University of Nottingham. The aim of this dissertation is to understand the study of celebrity endorsement in luxury fashion brands and the purpose is to gain in-depth knowledge of the consumers’ perspectives towards celebrity endorsement as a marketing strategy. Through the review of theoretical concepts and the proposed findings of the understanding, I hope dissertation can able to contribute to the study of the celebrity specified in Luxury Fashion Brands. 2012-09-19 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/25838/1/dissertation.pdf Nguyen, Phuong (2012) The Effectiveness of Celebrity Endorsement in Luxury Fashion Brands and Consumers’ Perspective towards them. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Nguyen, Phuong The Effectiveness of Celebrity Endorsement in Luxury Fashion Brands and Consumers’ Perspective towards them. |
| title | The Effectiveness of Celebrity Endorsement in Luxury Fashion Brands and Consumers’ Perspective towards them. |
| title_full | The Effectiveness of Celebrity Endorsement in Luxury Fashion Brands and Consumers’ Perspective towards them. |
| title_fullStr | The Effectiveness of Celebrity Endorsement in Luxury Fashion Brands and Consumers’ Perspective towards them. |
| title_full_unstemmed | The Effectiveness of Celebrity Endorsement in Luxury Fashion Brands and Consumers’ Perspective towards them. |
| title_short | The Effectiveness of Celebrity Endorsement in Luxury Fashion Brands and Consumers’ Perspective towards them. |
| title_sort | effectiveness of celebrity endorsement in luxury fashion brands and consumers’ perspective towards them. |
| url | https://eprints.nottingham.ac.uk/25838/ |