How Does the Agent’s Perceived Intentions Change Consumers Response to the Humorous (Disparagement Humor) Advertisement in Morocco?

How Does the Agent’s Perceived Intentions Change Consumers Response to the Humorous (Disparagement Humor) Advertisement in Morocco?

Humorous advertisements are widely used in Morocco. Disparagement humour in particular is gaining popularity within Moroccan advertisers. However, little research has been done in order to assess consumer’s feelings and opinions towards these advertisements. This research will therefore examine fema...

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Bibliographic Details
Main Author: Nejjar, Ichraq
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2012
Online Access:https://eprints.nottingham.ac.uk/25822/

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