Resolving Quality Difference Between OEM and OBM Product:
A Case Study of Kang Na Hsiung

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Resolving Quality Difference Between OEM and OBM Product: A Case Study of Kang Na Hsiung

In the past decade, more and more OEM companies have realised the importance the value of brand after the success of Acer was witnessed and therefore has planned to develop its OBM brand. However, some difficulties in terms of budget and experience involved in the transition process prompt these com...

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Bibliographic Details
Main Author:	Hu, Yung-Ning
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2012
Online Access:	https://eprints.nottingham.ac.uk/25821/

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